Semiotics and Belief
Decoding Signs in the Animation White Snake
Keywords:
semiotics meaning, belief, White SnakeAbstract
This qualitative research aims to examine the semiotic meanings of religious and philosophical beliefs depicted in the Chinese animation White Snake. Using the theory of semiology, the study analyzes data collected from two main characters, Xiao Bai (小白) and A Xuan (阿轩).
The study found that the semiotic meanings of beliefs can be categorized into two aspects: (1) verbal signs, which convey beliefs associated with Confucianism, Taoism, and Buddhism; and (2) non-verbal signs, including scenes, objects, and animals, which represent four key themes: ancient Chinese astrology and cosmology; mystical powers of objects and animals (e.g., jade hairpins, Hu (Chinese talismans), and Taoist mounts); beliefs rooted in Taoism and Confucianism; and the concept of immortality. The study shows that Buddhist beliefs are communicated solely through verbal signs, while Confucian and Taoist beliefs are expressed through both verbal and non-verbal elements. Furthermore, the research highlights that animations based on Chinese folktales often integrate Buddhist beliefs (Mahayana Buddhism), and that symbolic animals in Chinese belief systems extend beyond dragons, encompassing a diverse range of creatures.
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